Bilal

I'm Digital Marketer by Passion and entrepreneur by vision.

Increasing Organic Traffic Using SEMrush


SEMrush
SEMrush is one of the best SEO optimization and competitors analysis tools out there which brings out data and constructs and analysis tailored to the needs of each individual. Search Engine Optimization is essential to receiving hefty traffic and becoming a recognisable blogger. This tool has the features needed to increase your traffic and receive the attention you are looking for.

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  6. How To Use SEMRush To Reverse Engineer Competitor’s Most Profitable Keywords

 

  1. Analysis on Current Situation

How to use competitor research tools

First off, I want to make clear that the tool only has a fourteen-day free trial without credit card, which then becomes a paid membership on different pricing on the basis of features. There are still some features which are free, however, they only give a basic idea of the website’s situation and are not enough to construct an informed opinion.

That being said, the first thing you should do with SEMrush is to analyse your current success. By providing your domain name, the tool will give you a general overview of your site’s traffic both organically and paid. You will also receive information of whether or not your traffic is improving or declining to pair that data up with each of your keywords.  The good part is that this report is downloadable and you could use it for future reviews. For example, show the progress in a two-year span after two years.

  1. Know Your Competitors

Semrush competitive analysis

Blogging nowadays is one of the most competitive spheres in which people involve themselves. There are many reasons for that, some people just blog for the sake of putting their thoughts somewhere, others have completely turned it into a business. If you are reading this, then you are most likely somewhere in the middle. By analysing the competition, you could see where you are receiving traffic from. Having that information will allow you to adjust and target the same areas to receive portions of that traffic.

First, you have to adjust to your competition as that enables you to stay one step ahead of them in a later phase. It is by acquiring that data that you are able to do so.

  1. Adjust Your Keywords

Keywords Research

The only natural extension of the latter factor is to adjust your keywords. You can further extend that by finding keywords which your competitors haven’t targeted but are receiving traffic nevertheless. Now keep in mind that those “new” opportunities will surely not receive much traffic at the current time. Highly competitive keywords are always taken. You could, however, snatch up some traffic out of keywords with lower traffic or even go as far as predicting what the next worldwide trend be and utilise that into the optimisation of your blog.

Keywords with lower traffic generally have lower competition and are easier to rank up for plus in case you are aiming at paid advertisement it will be much cheaper than other high traffic keywords.

SEMrush is the perfect tool for insights and not utilising it in your work process is a big mistake. If you are aiming to profit out of your blog, you should treat it as a business and use any available means to your advantage.