Today, more and more people are spending an increasing amount of time online. Whether socializing, shopping, conducting research or for entertainment purposes; the internet has everything they need and more. Businesses are also being forced to change tact and look for customers where they are, online. This is where digital marketing comes in. Digital marketing involves all marketing activities carried on with the use of digital platforms. The internet is by far the most popular platform we know of today.

As an increasing number of businesses continue to spend more money and resources to enhance their digital marketing efforts, we have put together a list the most important components of a successful digital marketing strategy.



One of the most important aspects of digital marketing, which helps meet your set goals, is personalisation. In marketing, it is important that you focus your efforts on a targeted group of customers. Marketing is all about engaging with the right person at the right time. All digital marketing activities should be aimed at helping potential customers get closer to converting. This means that you should spend some time defining customer personas. These should guide your efforts in reaching the right consumer base and helping them along the road to conversion.

Engaging Versus Quality Content

Content is an important part of digital marketing. To attract traffic online, websites must provide users with valuable and informative content. Quality content has been one of the most emphasised points in Search Engine Optimisation that is geared at directing organic traffic to websites. However, it is recommended that you introduce an aspect of engagement in your website’s content. Quality content is useful; engaging content encourages readers to like, share and even download it. These actions help you reach a wider group of consumers, over and above those that find it through organic search results.

Use of Platforms

Digital marketing operations should make use of a variety of online platforms in order to reach the maximum number of consumers in the target market as well as provide validation. It is widely known that consumers today usually use a variety of platforms to research and verify information. As such, a digital marketing strategy should take this important bit of consumer behavior into consideration. A consistent message or communication made available by a business through various means on different platforms helps build consumer confidence.

Digital marketing is an essential business operation in today’s digital world. By understanding what it is all about business owners will be able to appreciate its importance in a changing business environment. The above factors are meant to give you a brief introduction into what digital marketing involves when it comes to helping your business reach and connect with new customers.